Your law firm’s visibility in local search is not a game of chance. Being found in location based search is fundamental to your firm’s success.
Local Marketing For law Firms
Smartphones are powerful gps devices. Mobile search tools know where you are. Finding local services starts with grabbing your phone, typing in, or saying, the service you want preceded with ‘local’ or ‘near me‘ or ‘nearby‘.
Alternatively, the location maybe an area you are not presently in. For example : – Hotels in Bristol, Family Law Solicitors in Croydon.
Whatever device you use, local search terms are on the increase. As mobile phones become the defacto choice to access internet services, the need for local visibility mobile search is paramount.
Clever law firms understand how significant this is and are maximising their opportunities to connect with local people and convert them to local clients.
Local marketing techiques include:
Creating a Google My Business page
Search engine optimisation (SEO) focused on local visibility
Consistency of name, address and phone number (NAP) across all local listings
Digital marketing targetted to local searches. Particularly mobile search
Collecting and responding to reviews on review sites
If you want to be a smart law firm and improve your local visibility before your competitors do, then please contact us for a no obligation review of your current local visibility.